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What is a marketing process?

The marketing process is a step-by-step framework you use to make sure your marketing campaigns are well planned and effective. With a clear marketing roadmap, you can make the most of your time, money, and resources.

What is the first step in the marketing process?

The first step of the marketing process is determining the organization's current state and its goals. Clarifying the mission and vision statements enables a company to identify and analyze its fundamental purpose and intentions. Then, the management team creates strategic objectives to determine the desired future direction of the business.

What is a marketing strategy?

A marketing strategy covers a company’s overall approach for promoting its brand to a target audience. The process involves research, goal-setting, and positioning. A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more. A marketing strategy will:

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